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2014 Summer Conferences


The summer conference season is in full swing, and the Service Systems group is well-represented at some of the key service conferences around the globe:


13th International Research Conference in Service Management, La Londe les Maures, France: May 27-30

This service conference is held every other year by the Institut d'Administration des Entreprises (IAE) of Aix-en-Provence, France. At this year's conference, Professor Irene Ng presented the following papers:

  • Wakenshaw S, Venters W, Ng I, Lloyd A (2014) Sense-Making Of Consumer Wellbeing In Information Technology-Enabled Services From A Relational Ontology Position
  • Wakenshaw S, Ng I (2014) The Role of Marketing in the Design and Innovation of Future Products in the Connected Digital Economy


8th AMA SERVSIG International Service Research Conference (SERVSIG 2014), Thessaloniki, Greece: June 13-15

SERVSIG, the American Marketing Association (AMA)'s Services Marketing Special Interest Group, holds an International Research Conference every two years. At SERVSIG 2014, Susan Wakenshaw presented based on the following abstract:

  • Wakenshaw S & Ng ICL (2014) The Role of Marketing in Product Innovation in the Digital Economy


4th Forum on Markets and Marketing (FMM) 2014: Karlstad University, Sweden, June 16-19

The purpose of FMM to advance the development of service-dominant (S-D) logic by focusing on foundational issues related to markets and marketing and exploring the cross-disciplinary foundations of S-D logic.

Professor Irene Ng presented on The Market for Contextual Offerings: The Multi-Sided Market Platform of the HAT.

PhD student David Reynolds participated in the Doctoral Symposium based on his abstract Money for Nothing and the Clicks are Free: An investigation into the commodification of non-pecuniary compensation in the Digital Economy.


Follow the conference through our Storify compilation of their Tweets.


23rd Annual Frontiers in Service Conference, Miami, Florida: June 26 -29, 2014

Ganna Progrebna, Xiao Ma and Peter Ward represented the WMG Service Systems group at this conference, and presented on the following abstracts: