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2016 Summer Conferences



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The Service Systems group presented their latest work at some of the key service conferences this summer:


10th International Workshop on Value Modeling and Business Ontologies, Trento, Italy: March 10-11


European Marketing Academy Conference (EMAC) 2016, Oslo, Norway: , May 24-27 


LaLonde Service Management Conference 2016, La Londe les Maures, France: May 31-June 3

  • Max Green & Phil Davis: Two Strands of Servitization- A Thematic Analysis of Traditional and Customer Co-created Servitization and Future Research Directions
  • Irene CL Ng & Susan Wakenshaw: The Internet-of-Things: Review and Research Directions
  • Xiao Ma, Jay Bal, Susan Wakenshaw & Ahmad Issa: Co-creation in service assemblages for service innovation: An empirical investigation. (Forum presentation)


2nd Service Science Forum (SSFV2016), Venice, Italy: June 12-13


5th Forum of Markets & Marketing (FMM2016), Venice, Italy: June 13-16


25th Annual Frontiers in Service Conference, Bergen, Norway: June 23-26



Photo of Bergen by Víctor Vélez/Flickr