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CADE 2017 Keynote Speakers


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Jon Crowcroft
Marconi Professor of Communications Systems, Computer Laboratory, University of Cambridge
Presentation: Future Safe Havens


Jon has worked in the area of Internet support for multimedia communications for over 30 years. He is a Fellow of the Royal Society, Fellow of the ACM, a Fellow of the British Computer Society and a Fellow of the IEE and a Fellow of the Royal Academy of Engineering, as well as a Fellow of the IEEE. Amongst many research awards, he is currently a Co-Investigator (Co-I) on the £1.2 million HAT Living Labs/CONTRIVE project funded by the EPSRC and was a Co‐I on the RCUK-funded Hub‐of‐all‐Things (HAT) project. He is the Computer Lab's Principal Investigator (PI) for the EU Social Networks project, the EPSRC-funded Horizon Digital Economy project, hubbed at Nottingham and the EPSRC-funded project on federated sensor nets project FRESNEL in collaboration with Oxford; and a new 5-year project towards a Carbon Neutral Internet with Leeds. Jon was a member of the IAB 96-02, and went to the first 50 IETF meetings; was general chair for the ACM SIGCOMM 95-99; is recipient of Sigcomm Award in 2009. He graduated in Physics from Trinity College, University of Cambridge in 1979, gained an MSc in Computing in 1981 and PhD in 1993, both from UCL.

Research Interests: Communications, multimedia and social systems, especially Internet-related


Mark M Davis


Mark M Davis
Professor of Operations Management, Bentley University, Waltham, Massachusetts
Presentation: Competing in a Hypercompetitive Environment


Mark received a BSEE from Tufts University, and an MBA and DBA from Boston University. He worked as a manufacturing engineer for the General Electric Company. He was also a programs manager for the U.S. Army Natick Research Laboratories, focusing on military foodservice system design. In addition to publishing numerous articles, Mark is also the co-author (with Janelle Heineke) of two textbooks: Operations Management: Integrating Manufacturing and Services and Managing Services: Using Technology to Create Value. Mark is a Past President of the Decision Sciences Institute (DSI) and a Past President of the POMS College of Service Operations. He is now a Fellow in the Decision Sciences Institute, and received Bentley College’s Scholar of the Year Award in 1998. As a visiting professor, Dr. Davis has taught at Cornell University’s School of Hotel Administration in Ithaca, New York; Instituto de Empresa in Madrid, Spain; Groupe HEC in Paris, France; Keio University in Tokyo, Japan; Al Akhawayn University in Casablanca, Morocco; Corvinus University in Budapest, Hungary; University of Sao Paulo in Sao Carlos, Brazil, and Macquarie University in Sydney, Australia.

Research Interests: Strategies for integrating services and manufacturing, customer waiting times



Irene Ng


Irene Ng
Professor of Marketing and Service Systems and Director of the International Institute of Product and Service Innovation, WMG, University of Warwick
Presentation: Creating a Primary Market for Personal Data Exchange in an era of IoT: The HAT


A business (IO) economist through her doctoral training, Irene’s research lies in the trans‐disciplinary understanding of value and new business models. She has received global recognition for her work including several ESRC fellowship appointments, and is currently an ESRC/InnovateUK Innovation Caucus Thought Leader. Irene has been involved in several government‐funded research projects in the digital economy; she is currently PI of the EPSRC-funded HAT Living Labs/CONTRIVE project. She was PI of the £ 1.2m RCUK-funded HAT project,and a Co‐I on the £1.5m RCUK NEMODE Network+ project. Irene has published numerous articles in the domain of management, marketing, engineering, information systems, economics, education and sociology and is the author of the highly-acclaimed Value and Worth: Creating New Markets in the Digital Economy, published by Cambridge University Press. An entrepreneur and academic, Irene is passionate about the link between practice and research, and advises digital business startups.

Research Interests: Personal data, Internet-of-Things, the digital economy trans-disciplinary understanding of value; creating, designing, pricing, contracting and innovating based on value, embedded within new economic and business models of complex service systems


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Glenn Parry
Professor of Strategy and Operations Management, University of the West of England
Presentation: Digital Business Models: Personal Transportation


Glenn's work aims to capture leading practice, moving companies forward through transformations based upon data driven analysis. He has a track record of contributing towards over £22m in grants and currently holds grants from RCUK NEMODE. He was a C-oI on the £.1.2m HAT project and a PI to run workshops on Cryptocurrency and engage business. He is also Co-I on the AHRC-funded Bristol and Bath By Design project to evaluate the impact of design in the South West, and PI of a British Academy Beyond the Gate grant, working with ex‐offenders to identify the basis for self‐funding/operated rehabilitation services. He publishes in leading international journals and has published the books, “Build to Order: The Road to the 5‐day Car”, “Complex Engineering Service Systems” and “Service Design and Delivery”. His interests include value, business models, visibility and servitization.

Research Interests: Organisational transformation, business models, service, distributed ledger, blockchain, internet of things and value creation


Stephen L Vargo


Stephen L Vargo
Shidler Distinguished Professor and Professor of Marketing at the University of Hawaii at Manoa
Presentation: Reconciling Technological, Market, and Business Model Innovation


Steve's primary areas of research are marketing theory and thought. He is seen as the founding father of service-dominant logic alongside his co-author Robert Lusch; their 2004 article in the Journal of Marketing, “Evolving to a New Dominant Logic for Marketing,” is the most-cited marketing article published in the last 10 years. Steve has published in leading 4* journals including the Journal of Marketing the Journal of Academy of Marketing Science, the Journal of Service Research and the Journal of Retailing and other major marketing journals. He also has two books: The Service Dominant Logic of Marketing: Dialog, Debate, and Directions, which he co-edited, and Service-Dominant Logic: Premise, Perspectives and Possibilities co-authored with Robert Lusch. For his work, Steve has received many awards, including the Best Article of the Year Award by the Australia and New Zealand Marketing Academy and the Harold H. Maynard Award by the American Marketing Association for ‘significant contribution to marketing theory and thought’. He was named on Reuters’ World’s Most Influential Scientific Minds for the 3rd consecutive year.

Research Interests: Service-dominant logic, markets and marketing theory, institutions, service-ecosystems, service science, service systems


Chris Voss

Chris Voss
Emeritus Professor of Management Science and Operations, London Business School and Professor of Operations Management, Warwick Business School
Presentation: Service Encounter 2:0 or Customer Engagement - Does Talking to a Human Still Matter



Primarily an empirical researcher, Chris's research interests lie in service management, experiential services, operational improvement and benchmarking, manufacturing strategy and international issues in operations management. Furthermore, he is widely recognised as a leading scholar in the use of case study research designs. Chris has published in a variety of world-class journals, including: Journal of Operations Management, Production and Operations Management, the International Journal of Operations and Production Management and the Journal of Service Research. Chris has associations with both Warwick Business School and the London Business School.

Research Interests: Manufacturing strategy, services, case study research, empirical research, operations management