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Competitive Advantage in the Digital Economy Forum (CADE 2018)

Venice, italy

June 18-20, 2018: Venice, Italy

The 5th Competitive Advantage in the Digital Economy (CADE) Forum is an exclusive three-day event, bringing together academics and practitioners to discuss the challenges of the digital economy and present the latest cutting edge research.

This year saw the CADE Forum enter its fifth year, held at the Palazzo Pesaro-Papafava, the University of Warwick’s location in Venice, Italy. Specifically, this year's Forum focused on personal data, smart service systems and digital transformation.

CADE's core objective is to facilitate interdisciplinary collaborations and to continue building a platform for the development of a common language for digital economy research. The Forum has already built a reputation for creating new synergies between research groups both at Warwick and other institutions, and emphasis will continue to be placed on this as well as developing collaborative opportunities between participants at CADE.

At CADE, emphasis is placed on discussion and collaboration, with plenty of time allocated to both your presentation, the subsequent discussion and additional time between parallel sessions and workshops for further in depth discussions with other participants.

Workshops & Keynote Speakers

For the first time this year, the CADE Forum ran four workshops related to the personal data economy:

  • Workshop 1: Product Design in the Personal Data Economy (Led by Dr Andrius Aucinas)
  • Workshop 2: Student Experience and Teaching (Led by Dr Albrecht Fritzsche)
  • Workshop 3: Data-Driven Business Models (Led by Professor Irene Ng)
  • Workshop 4: Behavioural Visibility in Data (BeVID)- Experiencing New Research Methods with Reality Mining

    (Led by Professor Roger Maull)

See the Workshops page for further details.

CADE 2018 also featured several keynote speakers from leading academic scholars working in the domain of the digital economy; view their presentations on the Keynote Speakers page.


Best Overall Presentation: Trust in the (Sharing) Economy: A Review of Trends and Directions for Future Research – Ana Babic-Rosario & Rosanna Garcia (University of Denver)

Highly Commended Presentation for Relevance to Practice: The Impact of Digital Technology Affordances on Visitor Experience: A Pilot Study – P A Smart (University of Exeter), L A Phillips (University of Exeter), I E Smart (University of Bristol), L Blyth (Exeter Cathedral) & Jean-Baptiste Suquet (NEOMA Business School)


Forum participants had the opportunity to present in a friendly and intimate environment; view the abstracts that were presented at CADE 2018.

CADE 2018 is sponsored by WMG's Service Systems Group, Warwick's Institute of Advanced Study, University of Surrey’s Centre for the Digital Economy(CODE) and the Hub-of-All-Things.

CADE Programme

Venice photo by Dorian Mongel on Unsplash

Call for Abstracts 

CADE 2018 Programme 

Social Media

Facebook: Competitive Advantage in the Digital Economy (CADE)

Twitter: @SSWMG

Twitter hashtag: #CADE2018

Scientific Committee

General Chair: Irene Ng (WMG)
Co-chairs: Roger Maull (University of Surrey), Glenn Parry (UWE)
Albrecht Fritzsche (University Erlangen-Nuremberg), Phil Davies (WMG), Max Green (WMG)


For any enquiries, please contact the Program Chairs at

P dot Davies at warwick dot ac dot uk

m dot h dot green at warwick dot ac dot uk


WMG University of Warwick



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CADE 2017

Read the proceedings and abstracts here