Skip to main content

Competitive Advantage in the Digital Economy Forum (CADE 2018)

Venice, italy

June 18-20, 2018: Venice, Italy

The 5th Competitive Advantage in the Digital Economy (CADE) Forum is an exclusive three-day event, bringing together academics and practitioners to discuss the challenges of the digital economy and present the latest cutting edge research.

This year will see CADE Forum enter its fifth year and it will continue to be held at the Palazzo Pesaro-Papafava, the University of Warwick’s location in Venice, Italy. Specifically, this year's Forum will focus on personal data, smart service systems and digital transformation.

CADE's core objective is to facilitate interdisciplinary collaborations and to continue building a platform for the development of a common language for digital economy research. The Forum has already built a reputation for creating new synergies between research groups both at Warwick and other institutions, and emphasis will continue to be placed on this as well as developing collaborative opportunities between participants at CADE.

At CADE, emphasis is placed on discussion and collaboration, with plenty of time allocated to both your presentation, the subsequent discussion and additional time between parallel sessions and workshops for further in depth discussions with other participants.

Join us at CADE2018!

We welcome academics, practitioners and policy makers to present at CADE2018, and are interested in abstracts on interdisciplinary research related to smart service systems, personal data and digital transformation. Take a look at the Call for Abstracts and submit what you'd like to present on by March 22. Best presentation awards will also be given at the end of the Forum.


For the first time this year, the CADE Forum will be running four workshops related to the personal data economy. Participants, particularly practitioners from industry, can register for CADE2018 and attend the workshops without making a presentation.

  • Workshop 1: Product Design in the Personal Data Economy (Led by Dr Andrius Aucinas)
  • Workshop 2: Student Experience and Teaching (Led by Dr Albrecht Fritzsche)
  • Workshop 3: Data-Driven Business Models (Led by Professor Irene Ng)
  • Workshop 4: Behavioural Visibility in Data (BeVID)- Experiencing New Research Methods with Reality Mining

    (Led by Professor Roger Maull)

Workshop 2 will run concurrently with Workshop 3, while Workshop 1 will run concurrently with Workshop 4. See the Workshops page for further details.

Keynote Speakers

CADE 2018 will feature several keynote presentations by leading academics working in the domain of the digital economy; view their bios on the Keynote Speakers page.

Conference Costs & Accomodation

The registration fees for CADE2018 are as follows:

  • Forum attendance with two workshops and presentation: £200 (Early Bird rate), £250 (after Apr 10)
  • Forum attendance with two workshops only: £150 (Early Bird rate), £200 (after Apr 10)

Fees include lunch on June 19 and 20 as well as dinner on June 18 and 19. Please note there is a maximum capacity at the venue; priority will be given to those presenting at the Forum. you can now register for your place at CADE2018.

Participants are expected to make their own accomodation bookings; here's a list of Venice hotels/hostels close to the event venue.


Awards will be given for the Best Overall Presentation and Best Doctoral Presentation, based on the following criteria:

  • Contribution to knowledge;
  • Methodological rigour;
  • Quality of the findings and discussion.

An award will also be given for a Highly Commended Presentation for Relevance to Practice, to recognise the presentation that shows a high relevance to practice.Three presentations will be shortlisted for each award, and the final decision will be made at the conference, judged by the scientific committee. Prizes will be presented at the end of CADE 2018 during the closing remarks.

Why you should attend CADE if you are from:

With opportunities to engage with keynote speakers in an open panel session and to interact with emerging and established scholars from a range of disciplines, CADE enables all participants to access the latest cutting edge research, create new synergies and drive new thinking in the connected digital economy in a truly interdisciplinary forum.

  • Academia - To be part of cutting-edge research. To contribute to the understanding of smart service systems, digital innovation, trust and privacy in the digital era. To set up a research agenda for further enquiry.
  • Government - To advance the understanding of the digital economy. To participate in the discussion, sharing your ideas and comments based on research and practice.
  • Industry - To engage with thought leaders from the interdisciplinary digital economy community and hear new research voices. To explore the practical challenges of managing the transition to digital. To gain deeper insights from other contexts and share your experiences.

Venice photo by Dorian Mongel on Unsplash

Important Dates
Standard Registration Closes: May 11
CADE 2018: June 18-20

Register for CADE

Call for Abstracts 

Proposed Programme 

Social Media

Facebook: Competitive Advantage in the Digital Economy (CADE)

Twitter: @SSWMG

Twitter hashtag: #CADE2018

Scientific Committee

General Chair: Irene Ng (WMG)
Co-chairs: Roger Maull (University of Surrey), Glenn Parry (UWE)
Albrecht Fritzsche (University Erlangen-Nuremberg), Phil Davies (WMG), Max Green (WMG)


For any enquiries, please contact the Program Chairs at

P dot Davies at warwick dot ac dot uk

m dot h dot green at warwick dot ac dot uk


WMG University of Warwick

Surrey CoDE

CADE 2017

Read the proceedings, abstracts, and follow the Storify account of CADE2017 here