Skip to main content

Creating New Markets in the Digital Economy: A Seminar

Date: Thursday, Nov 19 2015

Time: 9.15am-1pm

Venue: Gatsby Room, Wolfson College, Cambridge

Digitisation is radically changing the way we buy and experience products and services. As such, companies need to understand the implications of digital connectivity, from the need to design and scale future business models to better fit ‘lived lives’, to creating value as well as increasing worth so that new markets can emerge.

Following her Wolfson@50 lecture on Nov 18, Irene Ng will hold a seminar and workshop based on her highly-acclaimed book Creating New Markets in the Digital Economy published by Cambridge University Press. During this half-day event, Irene will speak on the future of the Digital Economy, applying concepts from the book. Amongst the topics addressed during the event are:

  • What is the Internet-of-Things (IoT)’s impact on industry?
  • What are the business/financial models in data and IoT?
  • Where will markets of the future be?
  • How will lives be changed in an age of ubiquitous technology and data?

Irene will also provide her take on current issues on the state of the digital economy, the dominance of Internet businesses, the state’s role, the empowerment of individuals and the HAT (

Proposed programme

9.15am Registration

9.30am-10.30am Seminar on Creating New Markets in the Digital Economy

10.30-10.45am Refreshment break

10.45am-12.45pm Two-hour workshop on applications in the digital economy

1pm Ends

Space is limited for this free seminar, so register now for your place!


Download event flyer (PDF Document)

For enquiries or to be notified when this event comes to a city near you, please contact: sswmg at warwick dot ac dot uk

Cambridge University Press logo