June 13-16 2016, Venice, Italy
The Service Systems Group at WMG was pleased to host the 5th biennial Forum on Markets and Marketing (FMM) in 2016. FMM2016 was held on June 13-16, 2016 at the beautiful Palazzo Pesaro-Papafava, the University of Warwick’s location in Venice, Italy.
FMM2016 followed the Service Systems Forum Venice 2016 (SSFV2016), which focused on the economic and business models of smart service systems in the digital economy (personal data, Internet-of-Things). The 1st SSF2015 was held on May 26-27, 2015.
A selection of social media posts and pictures from FMM2016.
The Forum also resulted in the following two special issues which are open to FMM attendees as well as all service researchers. For the full Calls for Papers, please click on the following links:
- Service Science Special Issue: Service-Dominant Logic: Institutions, Service Ecosystems, and Technology Submission Deadline: 1 December 2016
- Journal of Service Management Special Issue: Service-Dominant Logic, Service Ecosystems & Institutions: Bridging Theory & Practice Abstract Submission Deadline: Sept 15, 2016
FMM2016 Organising Committee
Stephen L. Vargo, University of Hawaii