The Human Factors group, led by Dr Roger Woodman, focuses on optimising users’ interaction with future mobility and related technologies, infrastructure schemes and policies, from initial concept to implementation. We are researchers in “experiential engineering” who resolve how technologies themselves and external behavioural influences (e.g. transport developments or schemes, or in-vehicle interfaces and technologies) impact upon the individuals who actually use them.

Our researchers are specialist scientists in human behaviour and human performance capabilities, task and attitudinal analysis, and human performance evaluations. We aim to improve how hardware, software, and societal infrastructure within the domain of future mobility concepts can be best tailored to optimise the end-user or users’ overall experience, in terms of user experience satisfaction and task efficiency.