Coronavirus (Covid-19): Latest updates and information
Skip to main content Skip to navigation

Human Factors

picture1.jpgThrough scientifically rigorous, mixed methods research we focus on understanding human interaction with technology, systems or services within both simulated and real-world environments, to inform product design. Our primary focus is in the emerging field of Connected and Autonomous Vehicles where we research the technology itself and the social understanding, trust and public acceptance.

We aim to better understand how people interact with 'stuff', and how this can lead to the design of better end products. One such application, which is the current focus of much of our research, surrounds connected and autonomous vehicles (connected to the internet or other road users, and/or self-driving).

This is an emerging field of research, both from a technological perspective (e.g. sensor fusion, Swarm Intelligence etc.) but also in terms of our social understanding (e.g. trust in automation, public acceptance etc.).

--Our Research--

-- KEY CONTACTS --

Dr Roger Woodman