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Visualisation

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viz1.jpgThe advancements of visualisation technologies are enabling an expanding breadth of uses for virtual environments, from automotive, to healthcare and serious gaming. Whilst 3D technologies simulate environments for product testing, High-Dynamic-Range (HDR) technology enables the creation of complex virtual environments including visual, aural, smell, touch and even taste to achieve a level of perceptual realism.

Furthermore, cross-modalities; the interaction of one sense on another; can play a significant role in how we perceive an environment. Failure to provide any sense authentically in a virtual environment has a real danger of misrepresenting the experience.

To accurately simulate reality we use knowledge of physics and human perception to compute and deliver the multiple senses in a natural manner.

Applications of multisensory virtual experiences include:

  • Designing cars digitally without the need to build physical prototypes
  • Recreating cultural heritage sites as they may have appeared in the past