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Experiential Engineering


People’s experiences of new products and environments (in terms of the varying ways that they perceive and use them) can play a large part in their success, but are much harder to quantify than more objective or functional qualities. Our aim is therefore to improve decision making throughout product and environment development by applying a multidisciplinary approach to the most effective and efficient capture, analysis and use of these varying experiences. We call this 'experiential engineering'. We work across different application sectors, including automotive and healthcare.