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Case Studies


PVCIT (Premium Vehicle Customer Interface Technologies) is a Centre of Excellence part funded by Advantage West Midlands (AWM) and the European Regional Development Fund (ERDF), and EPSRC (WIMRC) to provide support to industry based within the region.
The centre is a unique research and development facility that provides companies direct access to the latest product evaluation technologies and processes along with the expertise to identify solutions appropriate to real world engineering problems.


Conducted in association with the Warwick IMRC (Innovative Manufacturing Research Centre), the HMI (Human Machine Interface) project seeks to find new ways in which drivers might interact with their vehicles given the influx of new technology we have in our cars.


A collaboration between leading automotive companies and research partners, revolutionising the way vehicles are powered and manufactured. The project partners included Jaguar Land Rover, Tata Motors, Ricardo, MIRA Ltd, Zytek, WMG and Coventry University. The project concentrated on 15 separate technical R&D workstreams, each of which is led by a partner working closely with selected SMEs in the West Midlands region.The £29 million project was funded in part by Advantage West Midlands and the European Regional Development Fund (£19 million) with partners contributing £10 million. The project safeguarded jobs in the supply chain as businesses switch to low carbon opportunities and make the West Midlands a global centre of excellence in low carbon vehicle engineering.


The £72M PARD (Premium Automotive Reseach and Development) Programme was launched in 2003 with the purpose of improving the design and manufacturing capability of the West Midlands automotive supply base.

At its height a multi-disciplinary team of over one hundred professional engineers and academics worked on nineteen separate projects within WMG, the industry focused engineering department of The University of Warwick

£38 Million of direct funding was provided by Advantage West Midlands and this was matched by contributions of staff time and resources from several hundred companies of all sizes, from the largest partner Jaguar Land Rover, through major Tier 1 suppliers, to numerous smaller operations.

Coordinate Measuring Robot

Gathering Data In Complex Environments. This TSB-funded project ran from September 2008 until February 2011 and was a collaborative R&D exercise between a team of researchers from the University of Warwick (WMG and Mathematics Institute) and industrial partners from Nikon Metrology and TMETC.

Classic Car

Using their state-of-the-art Coordinate Measuring Machine (CMM), the PET team (then the Craftsmanship team) took on the challenge of scanning a complete Lea Francis Hyper racing car. This priceless vehicle was winner of the 1928 Ulster TT race, and a complete scan of the vehicle gives component manufacturers the blueprint to produce parts for a classic car that would otherwise would be near impossible to produce.

Vince Cable experiences the 3D Powerwall

Lord Mandelson experiences the 3D Powerwall

Robot Measuring Arm

Craftsmanship on the PARD project