Coronavirus (Covid-19): Latest updates and information
Skip to main content Skip to navigation

Edit slideshow

Content for page:


We can provide consultancy to companies to help them design new business models to provide competitive advantage.


We run one day, 5 day and yearlong (MSc) courses in how to design and test new business models for businesses and individuals. Click here for details


We have our own Incubator/Accelerator to help individuals and businesses transform their ideas into new business models. The lab is fully equipped with a machine room, design area, electronics lab and a Design Sprint area.



Innovative Business Models

Information Paragraph

Research Content


Designing new business models is a necessity to fully leverage the impact of a new technology or method. Classic examples include the Xerox photocopier where predicted demand by consultants was for about a dozen machines. The invention of a hybrid leasing business model now means that we see photocopiers in every office. More recent examples include “Dollar Shave Club” which in less than three years went from zero to a billion dollar sale, by leveraging a subscription model to shaving razors.

Title paragraph

New business model innovation provides greater competitive advantage for a longer period of time compared with product innovation, process innovation or organisation structure redesign.

The Business Models group focusses on the design of innovative businesses models enabled by technology and leveraging trends in society and human behaviour to create economic impact.