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DROPS

DROPS

The DROPS project investigates the technology, business, economic and legal models of personalisation in a decentralised data economy. The project will do this through the creation of ThingSpace, a cloud-enabled space where HAT owners can store the data of the things they own and this data can be informed by both the organisation's data, as well as the HAT owner's data, resulting in a personalised offering for the experience of the owner. ThingSpace is therefore a collaborative personalisation space for HAT owners and organisations to come together with their own data to create highly personalised experiences with equitable benefits to both. DROPS project will be specifically working with children's publishers for e-books as the first ‘Thing’ in the ThingSpace.

HATLAB

HATLAB

The Hub of All Things Lab is a cross-disciplinary research project exploring the use of personal data accounts in enterprise and innovation projects across the country and around the world. Initiatives exploring data portability in pharmacological research, smart mobility in international automotive, psychometrics in human resources, ethics in digital advertising, and social indicators in financial services are conducted by researches across the UK.