MSc e-Business Management: specialisms
As e-Business is an increasingly expanding area of opportunity, we have developed four specialisms within this Master’s degree in order to help candidates focus on their particular area of interest and specialisation.
- e-Business Management (e-Commerce)
- e-Business Management (Digital Marketing)
- e-Business Management (Digital and Data Science)
- e-Business Management (Digital Consultancy and Entrepreneurship)
These specialisms enable students to select a defined module route through the course, however, they will not be detailed on the degree certificate. The course name for all pathways is MSc e-Business Management.
You'll be required to take 90 CATs worth of modules as part of this MSc programme; which includes all modules specified for the pathway that you choose. You will also undertake a project worth 90 CATS in an area of e-Business relevant to your specialism. See each specialism page for further information.
Each of the specialisms brings a different focus to e-Business Management, with the main choices between technical or management-orientated modules, and between customer or project focused roles.
The research element is worth 50% of your final grade and supports you in developing your personal research skills. Depending on the pathway that you select, you project should focus on management or technology-related issues in companies involved in e-Commerce; digital marketing; digital and data science; digital innovation or digital consultancy.
Recent projects have covered areas such as:
- Investigation of virtual communities for competitive advantage
- Measuring success for business websites
- Technical computing projects/systems design
- The impact of mass-customisation in the online environment
- Comparison of effectiveness of online advertising to traditional media
- ERP implementation in SMEs
Work on your project runs concurrently with your module work. In addition to face-to-face meetings, supervisors may expect you to use online collaborative tools to manage and monitor your progress.
You are expected to devote an appropriate portion of your time and intellectual effort to the project during the course i.e. approximately 900 hours or 6 months study.
The taught component of the course is a mixture of lectures, seminars, syndicate/group work, practicals, online learning and forum activities. Module leaders are experts in their fields and are supported by external speakers working in organisations at the forefront of their fields.
The taught component of the course is assessed primarily through written assignments, although some modules include assessed in-module exercises. There are no written exams.
Each module usually lasts one week. See here for more information about the course structure.