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Online engagement is a defining feature of today’s business environment. Competence in digital activity is critical to success, be that business profitability, optimised communications, or data management and analysis.

Our MSc in e-Business Management is designed for people looking to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or the creation of new e-business activity.

This degree will equip you with the techniques to manage the strategic development of e-business based organisations and appropriate e-business technologies. You’ll develop the skills and knowledge to evaluate, manage, and improve the operational functions of an organisation and to apply the concepts of systems integration to the design and development of products and services through market analysis.

With the exponential growth in e-Business activity worldwide, there is great demand for e-Business professionals who bring particular specialised knowledge and skills. This MSc, therefore, allows you to select from one of four specialisms, providing you with a deeper understanding of one of the key areas of e-Business deployments and tailoring your modules in line with your future career path.

Watch our Course Leader's explanation of MSc e-Business Management below:
Tuesday, 01 January 2019

Course content

MSc e-Business Management: specialisms

As e-Business is an increasingly expanding area of opportunity, we have developed four specialisms within this Master’s degree in order to help candidates focus on their particular area of interest and specialisation.

  1. e-Business Management (e-Commerce)
  2. e-Business Management (Digital Marketing)
  3. e-Business Management (Digital and Data Science)
  4. e-Business Management (Digital Consultancy and Entrepreneurship)

These specialisms enable students to select a defined module route through the course, however, they will not be detailed on the degree certificate. The course name for all pathways is MSc e-Business Management.

You'll be required to take 90 CATs worth of modules as part of this MSc programme; which includes all modules specified for the pathway that you choose. You will also undertake a project worth 90 CATS in an area of e-Business relevant to your specialism. See each specialism page for further information.

Each of the specialisms brings a different focus to e-Business Management, with the main choices between technical or management-orientated modules, and between customer or project focused roles.

e-BM graphic

Research project

The research element is worth 50% of your final grade and supports you in developing your personal research skills. Depending on the pathway that you select, you project should focus on management or technology-related issues in companies involved in e-Commerce; digital marketing; digital and data science; digital innovation or digital consultancy.

Recent projects have covered areas such as:

  • Investigation of virtual communities for competitive advantage
  • Measuring success for business websites
  • Technical computing projects/systems design
  • The impact of mass-customisation in the online environment
  • Comparison of effectiveness of online advertising to traditional media
  • ERP implementation in SMEs

Work on your project runs concurrently with your module work. In addition to face-to-face meetings, supervisors may expect you to use online collaborative tools to manage and monitor your progress.

You are expected to devote an appropriate portion of your time and intellectual effort to the project during the course i.e. approximately 900 hours or 6 months study.

Learning style

The taught component of the course is a mixture of lectures, seminars, syndicate/group work, practicals, online learning and forum activities. Module leaders are experts in their fields and are supported by external speakers working in organisations at the forefront of their fields.

The taught component of the course is assessed primarily through written assignments, although some modules include assessed in-module exercises. There are no written exams.

Each module usually lasts one week. See here for more information about the course structure.

Friday, 01 February 2019

Entry requirements

Entry requirements

We accept students from a wide range of academic disciplines onto the MSc in E-Business Management, including (but not exclusively) IT, Media, Communications, Business, Marketing, Data Science, Technology. Through your Statement of Purpose, we will review your rationale for selecting this course, and how you see it helping you to achieve your career goals. If these align with what the course will provide, and if you have sufficiently strong academic credentials, you will be deemed suitable for admission to the course.

In order to meet our academic entry requirement, you should have obtained a minimum of a UK second class honours degree (or equivalent) from a well reputed university.

e-Business Management is designed for people looking to operate effectively in the e-business environment and to manage or lead either the transformation of existing business processes or the creation of new e-business activity.

English language
For non-native English speakers, we require an IELTS score of 6.5 (with no less than 6.0 in any one component).
What you will need to apply
  • A completed application form and application fee.
  • A Personal Statement, which can be included in the online application.
  • A scan of your transcript (marksheet). If you are still studying, send us your transcripts to date. NB: if you are made an offer, we will then require your original degree transcripts and certificate in hard copy format to clear your conditions.
  • English test result (if applicable) - this can be submitted after you have an offer.
  • One reference. If you completed studies less than 2 years ago, this should be an academic reference. If you graduated more than 2 years ago, we will accept professional references. We contact your referee directly, so please include their valid professional email address on your application form.

You can read more about the application process on our how to apply page.

Friday, 01 March 2019

Student views

What our students say...

Martina Di Donato

Martina Di Donato"The Master's in e-Business Management gave me a strong competitive advantage when applying for my first work role, not only for degree’s good reputation in industry, but also for the knowledge of the digital world I have acquired during the year. I was offered a job before graduating and couldn’t be happier to put into practice what I’ve learned during the year at WMG".~ Read more from Martina

eBM_student1Saknakosnak Prum

"Modules brought together all of the important elements of today’s e-business. From digital marketing and finance to customer relationship management and supply chain, these are things you need to know if you’re going to make a real contribution to the future success of an organisation. The style of learning blended the academic and commercial worlds in a very powerful way, and meant that I wasn’t just learning new things, but exploring how to bring them alive in actual business situations". ~ Read more from Nak

eBM_student2Di Li

"The course format is different to those offered by many other universities. Each module is an intensive week of study followed by a few weeks to complete a post module assignment. This way of working felt a little bit strange at first, as it was different to what I was used to, but it actually makes a lot of sense. You have time to explore the subject in-depth and understand how the lessons can be put into practice in real business situations. You don’t just learn the theory, but learn how to use it” ~ Read more from Di Li

eBM_student3Andra Ioana Rotaru

"The course itself was very challenging, but also extremely stimulating and enjoyable. It is structured so that you gain lots of information in a very short space of time, but then you have a few weeks to research and study the subject in more depth as you work towards your assignment". ~ Read more from Andra

Want to read more student views?

Find out what our current students think about studying at WMG Master's, by checking out our blogs and vlogs page. You can also read our alumni stories by taking a look at our alumni profiles page.

Monday, 01 April 2019


Employability and career prospects


e-Business Management graduates have an ever increasing range of careers to choose from. Alumni often go into IT and e-business consultancy roles, (both self-employed and in large consultancy groups), into e-commerce companies or enterprises with existing or developing online business initiatives. Many graduates chose to go into media companies or take on digital marketing roles.

A few recent job titles of graduates from this course include:
  • Business Information Manager
  • Digital Marketing Consultant
  • IT Advisor
  • Strategy Management Assistant
  • Consulting Analyst
  • Graduate Trainee
  • Global Application Specialist
  • Solutions Analyst
  • IT Analyst
  • Net Trainer
  • Graduate Analyst
  • Product Marketing Manager
  • Research Analyst
  • Associate Consultant
  • Project Manager Information Security
  • Business Analyst
  • Assistant Manager
  • Consultant
  • Field Application Engineer
  • Senior Customer Service Representative
  • Consultant

WMG: a department embedded in industry

You'll be studying in an environment surrounded by professionals from a range of industries and sectors; including hearing directly from industry experts and guest speakers in many of our modules.

Throughout the year, we also host activities and events that will help you to understand potential career pathways including; seminars; external speakers; industrial visits; alumni talks and more. We encourage our students to make the most of the opportunities available to learn about career options for the future.

Warwick Careers Service

The University of Warwick's Careers Service offers specific careers support to WMG students, through a dedicated Careers Advisor, Siobhan Qadir. The service provides practical workshops and 1-1 appointments for our students covering many aspects of career choice and development, including: how to build a strong CV and write job applications; effective career planning and guidance; and how to enhance your interview and networking skills.

Additionally, each year, employers have a presence on campus, with careers fairs, presentations and guest lectures happening on a regular basis; meaning you'll have lots of exposure to potential employers.


We hope that your relationship with WMG and the University of Warwick will continue long after your graduate. The university and the department both have vast alumni networks and, upon graduation, you'll be a member of this ever-growing community of professionals working in countries around the world. You'll have access to our alumni support; events; e-mentoring scheme; amongst many other opportunities.

You can read about more about the careers and experiences of our alumni on our alumni profiles web pages.

      Wednesday, 01 May 2019


      In the context of a global business environment, this programme is about how to deliver value and benefit to ourselves and our customers through the exploitation of innovation and technological change.


      *Applications will close prior to the deadline if capacity on this course is reached. Early application is strongly recommended.