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Public Relations across Cultures

Module Content
  • This module critically examines the practices and theories of Public Relations across cultures.
  • We cover a range of PR disciplines, including media relations, social media relations and internal communication. In so doing, we will analyse how culture has an impact on each discipline. Moreover, you will learn and apply the fundamental steps in PR conceptualization.
  • The teaching style for this module is very interactive – that is, not only will you take part in various debates and group work, but you will also hold a short presentation on country specific Public Relations practices.
Assessment
  • Group report (max. 4 people): 1200 words per person
  • Group presentation (max. 4 people): 20 min