RETURN ON ARTS
Sheila Galloway and Chris Bilton
Arts and Business is one of the most respected, successful and widespread creative networks with a long history of bringing together creative artists to work with blue-chip companies and smaller businesses. With these partners they identified an urgent need to develop better ways of analysing arts-based interventions, so that commercial and cultural practitioners could articulate the direct relationship between the arts and their value to the organisation. Sheila Galloway and Dr Chris Bilton of Warwick’s Centre for Cultural Policy Studies were advisers to this project Prof. Schiuma of Rome’s La Sapienza University developed a model which can be tested in different companies.
The report of this project was launched at a meeting of practitioners from a range of companies in February 2009.