Advertising as a major source of human dissatisfaction: Cross-national evidence on one million Europeans
Advertising as a major source of human dissatisfaction: Cross-national evidence on one million Europeans
background briefing series, behavioural economics and wellbeing, policy briefing
Chloé Michel, Michelle Sovinsky, Eugenio Proto and Andrew Oswald, The CAGE Background Briefing Series No. 98, May 2019
Although the negative impact of conspicuous consumption has been discussed for more than a century, the link between advertising and individual is not well understood. This column uses longitudinal data for 27 countries in Europe linking change in life satisfaction to variation in advertising spend. The results show a large negative correlation that cannot be attributed to the business cycle or individual characteristics.
Behavioural Economics and Wellbeing