Rising costs for companies have led to the proliferation of shrinkflation——the practice of decreasing the size of the product without adjusting its price—and skimpflation—the practice of decreasing the quality of the product without adjusting its price. While shrinkflation and skimpflation are becoming increasingly prevalent practices in the marketplace, there’s limited understanding of consumer perceptions towards those practices. In this seminar, I will discuss the results of multiple preregistered studies that investigate consumers’ beliefs about the extent to which shrinkflation and skimpflation are fair practices in response to cost increases.