He joined Warwick Business School in 1994. He is currently Associate Dean for the MBA Programme and Professor of Strategic Management. He has been Head of the Marketing & Strategic Management Group, 1998-2001was Director of the Centre for Corporate Strategy & Change 1995-7.
Professional activities include membership of the HEFCE RAE panel on Business and Management Studies in 1996 and 2001. He is past-President of the (US-based) Strategic Management Society, having been President from 2000-2. He is an Associate Editor of the Strategic Management Journal, the strategy field’s leading academic journal.
Particular interests include the drivers of long term change in the structure of industries; the dynamics of “new” industries and of the newly transformed industries such as energy and other infrastructure industries; the deconstruction of corporations and the emergence of new corporate forms; the development of international strategic alliances; and the implications of the information revolution for corporate headquarters; and the development of stakeholder theories and their impact on corporate strategy. He has been developing these themes and ideas in pharma/bio-sciences, in information intensive environments, and in knowledge-based service industries.
Recent publications include:
(i) on the changing nature of the corporate centre and the new, emerging role of information and knowledge management at corporate HQ (with Y. Merali):
“Information Competences and Knowledge Creation at the Corporate Centre” in Strategic Flexibility: Managing in a Turbulent Environment Thomas, H., & O’Neal, D. (eds.) 1998
“Planning the Migration: Rewriting the Script for the Corporate Centre”, in Strategic Flexibility: Managing in a Turbulent Environment edited by Gary Hamel, C K Prahalad, Howard Thomas, & Don O’Neal, John Wiley & Sons, 195-218, 1998
(ii) on evolution of industry structures in the “new economy”:
“Network Industries in the New Economy” (with T Sammut-Bonnici) in European Business Journal, 2002, vol. 14, 3, 116-132
“Network Strategies for the New Economy” (with T Sammut-Bonnici) in European Business Journal, 2002, vol. 14, 4, 174-85
(iii) on knowledge dynamics, deconstruction and strategy:
“Knowledge as a Lens on the Jigsaw Puzzle of Strategy” (with H Thomas) working paper, 2003
“Strategy as Orchestrating Knowledge” in Images of Strategy (D. Wilson & S. Cummings (eds.)), Blackwell, 2003, 136-163
(iv) on strategic management theory
“Strategic Groups: Theory & Practice” in The Oxford Handbook of Strategy Volume 1 edited by Faulkner D., & Campbell N. Oxford University Press, 2003, 261-301
(v) on strategy in practice
“Strategising Routines in HSBC”, (with J. Menuhin) working paper 2003