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Sue Bridgewater

Dr Susan Bridgewater has a BA (Hons) from Durham University in French and German and an MBA and PhD from Warwick University. Having previously worked for Unilever as a Brand manager and New markets Manager, she joined the faculty at Warwick in 1991 after completing her MBA. Susan's research interests lie in the area of emerging markets and internationalization. Her PhD thesis studied the entry and expansion decisions of MNEs in Ukraine. She has latterly studied the mode of operation of MNEs in China and the internationalization of small, high-technology firms. Her recent research considers the impact of the Internet on the internationalization process of firms