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Dr Bridgette Sullivan-Taylor

Dr Bridgette Sullivan-Taylor BCom (Otago, NZ), MCom (Auckland, NZ) PhD (Warwick, (UK).

Dr Bridgette Sullivan-Taylor is a Leverhulme Research Fellow in the SOLAR Research Unit in the Marketing and Strategic Management Group at Warwick Business School. She has previously held management positions in both private and public sector organisations in New Zealand and the UK.

Her research has received the recognition and support of several major funding bodies including the ESRC, Herobc and the Leverhulme Trust. Her interests lie in the strategic management and international business fields, focusing around three key themes:

  • Internationalisation: the design and execution of global strategy, internationalisation processes, foreign market entry and expansion processes, innovation capabilities of UK SMEs into China.
  • Strategic change: aligning strategy and behaviour, global knowledge management transfer, the development of communities of practices, organisational learning via management education.
  • Inter- and intra- organisational relationships and networks:global value chains, risk and uncertainty, the impact of terrorism on tourism, sensemaking in the context of ambiguity.

Her current Leverhulme Fellowship research examines the ‘Strategic management implications of global terrorism’, and investigates the intricate inter-relationships between international tourism and terrorism. This research builds on emerging trends in international relations in tourism and leisure, developing the ‘Think Global, Act Local’ concept further to examine the added dimension of terrorism and its impact on strategic management practices and the challenges of managing under constant uncertainty and ambiguity. The research focuses on the UK visitor economy value chain, examining the impact of national policies on tourist patterns and the operational practices of national carriers, which operate across borders, facing additional risks in their operational activities.