By the end of this module, students will be able to: distinguish and explain the major transitions and 'revolutions' in the modern history of media; understand the role that media has played in structuring knowledge and power in modern society; explain the continuities and differences between newer computer-based media (including social media) and older media such as print, radio, and television; account for the various roles that 'journalism' and 'jounalists' have played in the modern history of media; discuss critically the rise of 'public opinion' and 'public relations' as distinctive objects of media study; and examine the challenges that the internet has made to traditional sources of authoritative knowledge, especially science.
The following is an indicative list of topics for this module; precise seminar content may change from year to year.
- The revolutions in print and video - the McLuhan thesis
- The Critic - the journalist as public intellectual
- The Muckraker - the journalist as eyewitness to history
- The Pundit - the journalist as political insider
- The Broadcaster - the journalist as media personality and corporate brand
- Public opinion and public relations - a media object and its science
- Does science need public relations?
- The difference the internet makes to established knowledge
Timing and CATS
This module is a half year module and is worth 15 CATS.