1 = S & W
2 = PIC
3 = Chester
4 = Reading
5 = Gallup
6 = NATSAL

1 = Study
2 = Work
3 = Drink, Eat, Social
4 = Dances
5 = Friends or rels.
6 = Orgs./Leisure
7 = Holidays
8 = Public places
9 = Local/N'hood
10 = Ads/Agencies
11 = Casual
12 = Other/Unspec.