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Ruowen Xu

Ruowen’s research seeks to understand how big data systems and calculative devices are evolving and changing people's everyday life. Ruowen studies the impact of credit rating systems and more specifically, she looks at how a new form of modelling work in big data and machine learning technology is being adapted to form credit scoring algorithms. Drawing on inter-disciplinary insights, combining sociology and organizational theories, she investigates the social construction of big data and more broadly AI technology and their outcome in auditing consumers in the marketplace.

Educational background

PhD (full-time 2016-2020): Business and Management (Accounting Group) - University of Warwick

MA (full-time 2014-2015): Sociology - University of Warwick

BA (full-time 2010-2014): International Journalism - Hong Kong Baptist University

Research interests
  • Economic sociology
  • Big data, artificial intelligence & machine learning
  • FinTech/TechFin
  • Governmentality
  • Organization of work
  • Calculative devices
Research method

Qualitative analysis