There is a common belief that innovation comes through new devices, new technologies to create breakthrough processes. Of course, these are all included in the definition, but a big part of “innovation” comes from new ways of thinking, processing and doing things. As all departments of companies enter a continuous adaptation and development cycle, it is unthinkable to leave marketing behind. Marketing mix and processes become more and more intertwined with technology and trends. Marketers today need to not only keep a creative mind, but also master technicalities of machine learning, co-operate online and offline channels at once, broaden their insight on data analytics and artificial intelligence (AI).
Marketing is usually associated with “ads”, “campaigns” or influencers, which of course are big parts of it. However, there is a common misconception that numeric data belongs to finance only, whereas marketers are expected to focus on the qualitative aspects of information and draw out conclusions on how to attract users solely from this limited data. David Denes Pall from Google, expresses a different point of view.
In today’s day and age, marketing as a function has increasingly been relying on technology. In the face of meeting the needs of modern marketing, marketers have been leveraging technological tools to plan, execute, and measure their marketing campaigns. As more and more technological tools and softwares emerge, these tools have coherently come to known as MarTech. Without a doubt, MarTech has been beneficial in achieving marketing goals and objectives.
Recently at our MiS Event, we had the pleasure of welcoming Warwick alumni, Marianne Chick and Chandranata Rekso Sosrodjojo from Dyson as our guest speakers. Marianne and Chandra shared their experiences and gave a broader insight on how a tech giant as Dyson manages to keep its place as an industry leader with all the rapid global technological disruptions.
Hi everyone! It has been a few months since my stint with L'Oréal India working as a digital marketing intern. If you would like to learn more about my experience working on a search planning project, or a bit more about the work culture at an MNC based in India, read on to find out more.
Influencer marketing has emerged with considerable growth over a short period of time. Read our blog as we take apart why exactly it has been so successful, and the potential risks for companies wanting to pursue influencer marketing.
MiS won the Entrepreneurial Education Establishment Award of the Year at the Education Awards 2019! The awards ceremony was truly inspirational and seeing so many great institutions and companies win awards was great. Thank you to Jas Rohel and her team for putting on a lovely event and well done to all the winners!
As consumers, we are exposed to so many trends in marketing, particularly through traditional platforms. Think of brands like Knorr and Marmite... how would you work with these household brands to leverage new digital platforms and expand your reach? Monique Rossi, Foods Innovation and Channel Transformation director at Unilever joined us to share her insights.
So… The event on Monday 18th February at The Shard on the topic of The Future of Customer Engagement was a success! Thank you to everyone who participated and attended, to all the amazing key note speakers, Hyve, the CXPA, Yiannis Maos, Laura Chamberlain, Faye Neivens and the entire Marketing Insight Series team on making this event awesome!
In the world of marketing today many businesses are choosing to market their products and services using imaginative and creative advertisements to capture and entice the minds of their consumers. According to research, marketing is a process of understanding consumers and devising ways of providing goods or services based on the demands of the consumers.