As consumers, we are exposed to so many trends in marketing, particularly through traditional platforms. Think of brands like Knorr and Marmite... how would you work with these household brands to leverage new digital platforms and expand your reach? Monique Rossi, Foods Innovation and Channel Transformation director at Unilever joined us to share her insights.
So… The event on Monday 18th February at The Shard on the topic of The Future of Customer Engagement was a success! Thank you to everyone who participated and attended, to all the amazing key note speakers, Hyve, the CXPA, Yiannis Maos, Laura Chamberlain, Faye Neivens and the entire Marketing Insight Series team on making this event awesome!
In the world of marketing today many businesses are choosing to market their products and services using imaginative and creative advertisements to capture and entice the minds of their consumers. According to research, marketing is a process of understanding consumers and devising ways of providing goods or services based on the demands of the consumers.
Last month the Marketing Insight Series was graced by Steve Chantry (Commercial Director of Kraft Heinz) in the tallest building in England, yes you guessed right… The Shard! The event was based upon an exciting conversation about one special condiment, MAYONNAISE!
Our last event of the term took place at WBS in the Shard, where MiS Experts from Heinz and Birds Eye joined us to share some special industry insights! Steve Challouma, Marketing Director at Birds Eye, spoke passionately about how the company challenged traditional perceptions of frozen food while leveraging success to grow the market.
How Jaguar Land Rover took the front seat and drove the business back on track through the evolution and success of the Range Rover Evoque.
I am sure we have all heard about the small, stylish and urban beauty which Jaguar Land Rover produced back in 2010? YES, I am talking about the incredible Range Rover Evoque which took to our roads and transformed the 4x4 car market – resulting in 50,000 unpredicted pre-orders and a sell-out before the release date!
So... our MiS Festival was a smash success! Thank you to everyone who participated in workshops, attended the events, and took the opportunity to engage with our special guests! If, like me, you gained a lot of valuable insight but wanted to walk away with a few top tips from everyone at the festival - look no further! I took the liberty of asking a few of our experts what they felt was most important for a successful marketing career, and here's what they said!
Everyone… stop studying and cancel your plans! This Wednesday The MiS Festival is coming to Warwick Business School and it will be a day to remember! If you have enjoyed the events, opportunities, networking and insight gained from the great experts this term, you will love the Festival even more, so make sure you’re there!
Marketing is an intrinsically customer focused function, that is, delivering value to customers. CRM works closely here by providing the tools to directly communicate this value in the most effective way. Keep reading to learn about how our brilliant speaker Saul Lopes, Head of CRM and Loyalty at Virgin Holidays, completely transformed the service communications at Virgin Holidays and embraced the art of storytelling!
Are you thinking of creating your own brand in the future? Are you a creative who is inspired by successful campaigns in industry? Are you simple an advocate for marketing and want to know more? OR, are you obsessed with L'Oréal and having super lush hair? If the answer is YES, then you’re in the right place to read all about our amazing Marketing Insights Series event last week which brought back the amazing Marketing Insights Expert Tom Stone from L'Oréal!