Research TV, the consortium of universities and funding agencies, led by the University of Warwick, got a special mention at last night’s PR Week Awards ceremony.
Research TV was the only nominee to be Highly Commended in this prestigious PR industry event. The service was nominated in the Broadcast category of the Specialist and Technique section.
Alison Clark, chairman of the judges, explained “The competition was fierce, and I know that my fellow judges and I found a lot to be impressed by. Our final choices highlight the work of some creative and highly talented people, whose cleverly devised campaigns have driven home the right message to the right people at the right time.”
Research TV was designed to enhance the visibility of research universities in international markets. The fortnightly news feed featured video news releases about research undertaken by consortium members, including the University of Birmingham, Kings College London, Cardiff University and the University of Oxford.
Some of the Warwick stories covered included the launch of the new International Automotive Research Centre, elab’s 3-D Visualisation unit and Andrew Oswald’s happiness research.
After the success of a three-month pilot programme this summer, Research TV is set to start again in earnest in the new year with some new partner institutions and a lot more new stories.
For more information on Research TV, and how you can get involved, check out the redesigned Research TV website at http://www.research-tv.com