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University of Warwick Podcasts

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Warwick Business School’s Dr Sue Bridgewater discusses the emergence of global brands in football

15:07, Mon 26 Apr 2010

Author of the new book “Football Brands ” Dr Sue Bridgewater from Warwick Business School draws on her dual expertise in Branding and the business of football to explore how concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader world of marketing and brands.

(MP3 format, 22:24, 21 MB

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Warwick Podcasts

For more information on Warwick Podcasts contact Emily Little:
E.Little@warwick.ac.uk / 024 76575329

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