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What is Behavioural Science?

Behavioural science brings together many disciplines to study human behaviour, such as psychology, economics, and biology. Topics of interest include behavioural and experimental economics, cognitive science, judgement and decision making, and the application of economic methods to social phenomena not traditionally included within economics. We examine these topics using quantitative methods, such as experiments, dataset analyses, modelling, and simulations.

Watch the video below to hear Professor Nick Chater's characterisation of the area:

Find out more on our individual theme pages:

Modelling Mind
Behavioural Economics
Behavioural Design
Big Data