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CE933 - Marketing the Service

  • Module code: CE933
  • Module name: Marketing the Service
  • Department: Centre for Lifelong Learning
  • Credit: 20

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

This module aims to provide students with an introduction to the theory and practice of marketing within a service context.

Principal learning outcomes

It will allow them to develop an understanding of the relevance of marketing to their operation and to develop appropriate marketing strategies within a student employment, work experience and/or careers service. The purpose of this module is not to turn students into salespeople, market researchers or marketing directors, but to assist them to see how the principles apply to their service, whether that is a placement service, careers advisory service, volunteer bureau or job shop.

Timetabled teaching activities

Blended learning: distance learning-led with materials provided via a virtual learning environment supplemented by support from tutor.

Departmental link

http://www2.warwick.ac.uk/study/cll/othercourses/careerstudies/currentstudents/mswe/

Module assessment

Assessment group Assessment name Percentage
20 CATS (Module code: CE933-20)
A1 (Assessed work only) Assessed Course Work 100%

Module availability

This module is available on the following courses:

Core

N/A

Optional Core

N/A

Optional
  • Postgraduate Taught Career Education, Information and Guidance in Higher Education (L550) - Year 2
  • Postgraduate Taught Career Education, Information and Guidance in Higher Education (L550) - Year 3
  • Postgraduate Taught Career Education, Information and Guidance in Higher Education (L550) - Year 4
  • Postgraduate Taught Career Education, Information and Guidance in Higher Education (L550) - Year 5
  • Postgraduate Taught Career Education, Information and Guidance in Higher Education (L550) - Year 6
  • Postgraduate Taught Management of Student Work Experience (L551) - Year 3
  • Postgraduate Taught Management of Student Work Experience (L551) - Year 4
  • Postgraduate Taught Management of Student Work Experience (L551) - Year 6
  • Postgraduate Taught Management of Student Work Experience (L551) - Year 7
  • Postgraduate Diploma in Career Development and Coaching Studies (L567) - Year 6
  • Postgraduate Diploma in Career Education, Information and Guidance in Higher Education (L576) - Year 2
  • Postgraduate Diploma in Career Education, Information and Guidance in Higher Education (L576) - Year 3
  • Postgraduate Diploma in Career Education, Information and Guidance in Higher Education (L576) - Year 4
  • Postgraduate Diploma in Career Education, Information and Guidance in Higher Education (L576) - Year 5
  • Postgraduate Diploma in Career Education, Information and Guidance in Higher Education (L576) - Year 6