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ET922 - Experiential Placement

  • Module code: ET922
  • Module name: Experiential Placement
  • Department: Centre for Applied Linguistics
  • Credit: 10

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

The aim of the Experiential Placement module is to offer you the opportunity to experience a different cultural environment, and to critically reflect on that experience. Specific aims are to give you the opportunity to demonstrate sensitivity in observing different cultural environments, to keep records of critical intercultural incidents and reflect on them, and to apply the conceptual understanding you have learned during the taught modules.

Principal learning outcomes

In this module you will develop an awareness of the intercultural challenges of introducing products to new markets, and the capacity to critically evaluate ideas about international marketing strategy. You will appreciate the intercultural skills relevant to marketing communications and negotiations, and understand and practice intercultural skills and techniques in international marketing research.

Timetabled teaching activities

Students will undertake a 4-week experiential placement (April – May) in a setting approved by the module leader. Students are responsible for finding their own placements, but module staff will facilitate this as much as they can. One possibility is to visit the University of International Business and Economics in Beijing.

Departmental link

Other essential notes

10 credits

Module assessment

Assessment group Assessment name Percentage
10 CATS (Module code: ET922-10)
A (Assessed work only) Assessed Course Work 100%

Module availability

This module is available on the following courses:



Optional Core


  • Postgraduate Taught Intercultural Communication for Business and the Professions (X9PJ) - Year 2
  • Postgraduate Taught Intercultural Communication for Business and the Professions (X9PJ) - Year 3