- Module code: ET9A2
- Module name: Media and Intercultural Communication
- Department: Centre for Applied Linguistics
- Credit: 10
Module content and teaching
This module introduces you to intercultural communication in social/professional digital communities and relevant media professions. Topics explored include the impact of new media on public relations, human resources, journalism, and the non-profit sector, as well as contemporary issues in cultural representation in the creative sector. You will critically discuss the relationship between participatory culture and intercultural dialogue as you review and analyse content on YouTube, Facebook, Twitter, and LinkedIn (etc). Each topic provides the opportunity to make critical links between your background reading and your engagement with online media, and cumulatively to review and reflect on your own social and professional media presence.
Principal learning outcomes
By the end of the module you should be able to understand and explain key concepts, approaches and research in intercultural communication in social/professional digital communities and in relevant media professions; describe key issues and challenges relating to emergent digital technologies in global communication; critically evaluate examples of cultural representation in the media and notions of ‘effective’ media communication across cultures, relate and apply theoretical concepts to specific intercultural media contexts; analyse social and professional media interaction in multi-modal cultural and intercultural contexts, and apply empirical insights to develop your competencies in communicating professionally through different media.
Timetabled teaching activities
2 interactive lecture/seminar hours per week for 10 weeks
|Assessment group||Assessment name||Percentage|
|10 CATS (Module code: ET9A2-10)|
|A (Assessed work only)||Assessed Course Work||100%|
This module is available on the following courses:
- Postgraduate Taught Intercultural Communication for Business and the Professions (X9PJ) - Year 2
- Postgraduate Taught Intercultural Communication for Business and the Professions (X9PJ) - Year 3