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IB819 - Strategy and Practice

  • Module code: IB819
  • Module name: Strategy and Practice
  • Department: Warwick Business School
  • Credit: 10

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

This course examines the issues involved in putting strategy into practice. As such it is concerned to a large extent with the problems of implementation. How are strategies put into practice and what opportunities and obstacles might be in the way? How might we characterise the processes of implementation and what do we know about any relationships there may be with organisational performance? These are the central concepts of implementation, or “acting” strategically.However, this course is also about thinking strategically, so it is not just concerned with implementation. When organisations and individuals think strategically, they are not simply looking at how to gain competitive advantage from efficiency gains (for example) but are also looking ahead to both the implementation of that strategy and other associated strategies in the organisation. Thinking strategically is about developing both in-sight and foresight at the same time.IN order to achieve this, we must understand what it is that managers do when they act strategically. What actions do they take and what skills and knowledge do they need to develop in-sight and foresight? In addition, we have to understand the context in which these managers operate. This ranges from the context of individual organisation to the contexts of sector, ownership and governance.In all of these respects, Strategy and Practice emphasises the process approach to strategy, rather than the positioning approach (which examines the competitive position of a firm in relation to its competitors). Intellectually, the course draws primarily upon the sub-disciplines of strategic management, macro-organisational theory and the management of strategic change.

Principal learning outcomes

Subject knowledge and understanding: Develop a thorough knowledge of the main theories around the topic of strategy as practice; Recognise the strengths and weaknesses of traditional macro level strategy theories and studies; Recognise the strengths and weaknesses of recent micro level strategy theories and studies; Develop a sound understanding of the complexities of real-life issues that strategy professionals are dealing with in organisations. Key Skills: Written and oral communication skills; Problem solving and critical reflection skills; Team work and team management skills. Cognitive Skills: Critically analyse and reflect on academic papers in the area of strategy; Analyse, evaluate and discuss cases in order to learn how to develop appropriate action plans.

Timetabled teaching activities

Total contact hours: 7.5 hours; Module duration (weeks): 10 months; Other activity: Distance learning plus 1 day intensive face-to-face teaching. Students are provided with comprehensive WBS-authored study materials and set texts. Throughout the module, students can undertake formative tasks which test their understanding. The seminar provides students with face-to-face teaching and opportunities to work on case studies in syndicate groups. Further tutor-led support is available online and through optional weekend seminars.

Departmental link

https://my.wbs.ac.uk

Module assessment

Assessment group Assessment name Percentage
10 CATS (Module code: IB819-10)
A1 (Assessed work only) Assessed Course Work 70%
Assessed Course Work 30%
Assessed Course Work 100%

Module availability

This module is available on the following courses:

Core

N/A

Optional Core

N/A

Optional
  • Postgraduate Taught Business Administration (Distance Learning) (N1P4) - Year 2
  • Postgraduate Taught Business Administration (Distance Learning) (N1P4) - Year 3
  • Postgraduate Taught Business Administration (Distance Learning) (N1P4) - Year 4
  • Postgraduate Taught Business Administration (Distance Learning) (N1P4) - Year 5
  • Postgraduate Taught Business Administration (Distance Learning) (N1P4) - Year 6
  • Postgraduate Taught Business Administration (Distance Learning) (N1P4) - Year 7
  • Postgraduate Taught Business Administration (Distance Learning) (N1P4) - Year 8
  • Postgraduate Taught Business Administration (Distance Learning) (N1PR) - Year 2
  • Postgraduate Taught Business Administration (Distance Learning) (N1PR) - Year 3
  • Postgraduate Taught Business Administration (Distance Learning) (N1PR) - Year 4
  • Postgraduate Taught Business Administration (Distance Learning) (N1PR) - Year 5
  • Postgraduate Taught Business Administration (Distance Learning) (N1PW) - Year 2
  • Postgraduate Taught Business Administration (Distance Learning) (N1PW) - Year 3
  • Postgraduate Taught Business Administration (Distance Learning) (N1PW) - Year 4
  • Postgraduate Taught Business Administration (Distance Learning) (N1PW) - Year 5
  • Postgraduate Taught Business Administration (Distance Learning) (N1PW) - Year 6