Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

"This module will: Develop a detailed understanding of the sources of competitive advantage; Develop a distinctively strategic management approach to the understanding of strategic decisions and decision-making; Present ways of integrating theoretical and practical perspectives on strategy; Develop students’ critical and analytical skills through case study group work and presentations on strategic management issues."

Principal learning outcomes

Subject Knowledge: Identify and analyse the nature of strategic advantage; Identify and analyse strategic processes; Analyse and justify strategic decisions; Identify and analyse strategic issues confronting managers of the strategic process; Identify organizational context issues relating to the implementation of strategies.Cognitive Skills: Demonstrate the use of subject relevant analysis and analytic techniques; Demonstrate an ability to synthesise meaning from complex information; Analyse case studies and propose potential solutions to strategic management problems; Understand the practice of strategic management decision making. Subject specific/professional skills: Use and apply of key concepts and frameworks; Demonstrate a breadth and depth of knowledge about analytical frameworks and their application to strategic management issues.Key Skills: Written skills via group work and preparation for the presentations; Oral skills via in-class discussion and group presentations; Problem solving skills via group and individual analysis of marketing related problems; Leadership team-building and project management skills via group work.

Timetabled teaching activities

Total contact hours: 27 hours; Lectures per week: 9 x 1.5 hours; Tutorial per week: 9 x 1.5 hours; Module duration (weeks, if applicable): one week.

Departmental link

https://my.wbs.ac.uk

Module assessment

Assessment group	Assessment name	Percentage
15 CATS (Module code: IB98Q-15)
A (Assessed work only)	Assessed Course Work	100%

Module availability

This module is available on the following courses:

Core

• MSc in Marketing and Strategy (N500) - Year 2

Optional Core

N/A

Optional

• Postgraduate Taught Business (Organisation Science) (N1B2) - Year 2
• Postgraduate Taught Business (Consulting) (N1B4) - Year 2
• Postgraduate Taught Business Analytics and Consulting (N1N2) - Year 2
• Postgraduate Taught Business Analytics (N1N3) - Year 2