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TH906 - Creativity: From Myth to Management

  • Module code: TH906
  • Module name: Creativity: From Myth to Management
  • Department: School of Theatre & Performance Studies and Cultural & Media Policy Studies
  • Credit: 20

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

Creativity and creative people are the raw material of a creative business. In this module you will explore the nature of the creative process, intially from a psychological perspective but also in relation to social systems and cultural theory. You will examine the nature of creative people - is there such a thing as a creative genius, and what kinds of people make up a creative team or organisation? Finally you will consider how these processes and people can best be managed, and what part managers can play in the business of creativity.

Principal learning outcomes

Students will demonstrate an understanding of theories and definitions of creativity; demonstrate an understanding of the intellectual, emotional and commercial basis for theories and definitions of creativity; demonstrate an understanding of the processes and systems through which creativity is managed by individuals, groups and organisations; gather, interpret and present evidence, with which to analyse creative processes, products and people; question assumptions behind definitions of creativity, creative people and creative processes; reason critically and debate interpretations; identify the strengths and weaknesses of different modes of analysing and defining creativity; present an argument or case convincingly to a group of people; communicate what they have learnt, both orally and in writing; work collaboratively with others in seminar presentations; solve problems, arising from seminar presentations and written assignments.

Departmental link

Other essential notes

Centre for Cultural Policy Studies module

Module assessment

Assessment group Assessment name Percentage
20 CATS (Module code: TH906-20)
A (Assessed work only) Assessed Course Work 100%

Module availability

This module is available on the following courses:



Optional Core


  • Postgraduate Taught Creative and Media Enterprises (W4P4) - Year 2
  • Postgraduate Taught Global Media and Communication (W4PG) - Year 2
  • Postgraduate Taught International Cultural Policy and Management (W4PM) - Year 2
  • Postgraduate Taught Arts, Enterprise and Development (W4PQ) - Year 2