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TH919 - Cultural Entrepreneurship

  • Module code: TH919
  • Module name: Cultural Entrepreneurship
  • Department: School of Theatre & Performance Studies and Cultural & Media Policy Studies
  • Credit: 20

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

This is a practical module during which you will attempt to turn your creative idea into a viable business proposition. You will learn about the basics of business and financial planning, but also confront some of the specific and personal challenges of running a cultural enterprise where ideas, personalities and experience are at the core of the business. Finally, you will pitch your business idea to a panel of experts and investors - and if they like your idea they might even make a real investment in your business.

Principal learning outcomes

Students will demonstrate an understanding of key terms and principles in financial management and planning; understand the principles of setting up an enterprise understand the assumptions and principles behind investment in the creative industries for different types of investor and different types of enterprise; make a convincing case for investment in a creative enterprise, using appropriate evidence, arguments and language; reason critically and debate interpretations; present an argument or case convincingly to a group of people; communicate what you have learnt, both orally and in writing; work collaboratively with others in seminar presentations; solve problems, arising from seminar presentations and written assignments.

Timetabled teaching activities

Lectures, Seminars and tutorials.

Departmental link

Other essential notes

Centre for Cultural Policy Studies module

Module assessment

Assessment group Assessment name Percentage
20 CATS (Module code: TH919-20)
A1 (Assessed work only) Assessed Course Work 20%
Assessed Course Work 80%

Module availability

This module is available on the following courses:



Optional Core


  • Postgraduate Taught Creative and Media Enterprises (W4P4) - Year 2
  • Postgraduate Taught Global Media and Communication (W4PG) - Year 2
  • Postgraduate Taught International Cultural Policy and Management (W4PM) - Year 2
  • Postgraduate Taught Arts, Enterprise and Development (W4PQ) - Year 2