- Module code: TH926
- Module name: The Global Audience
- Department: School of Theatre & Performance Studies and Cultural & Media Policy Studies
- Credit: 20
Module content and teaching
Who or what is the global audience? How are media messages conveyed and interpreted as they travel across borders and networks? In this module you will explore how 'message makers' or producers (publishers, broadcasters, filmmakers, advertisers, brand strategists etc) try, and sometimes fail, to shape and adapt their messages for different linguistic, national or cultural audiences. You will also consider the nature of media audiences and how they accept, reject or reinterpret the messages they receive in their negotiations with global media producers. The module will draw on the traditions of audience research as they have been shaped by anthropology, Media and Cultural Studies but also intelligence from the business, advertising, and marketing sectors.
Principal learning outcomes
Through the study of these multiple perspectives and examples taken from contemporary and historical global culture, you will will develop your understanding of the conceptual and practical challenge of the global audience.
Timetabled teaching activities
Lectures, Seminars and tutorials.
Other essential notes
Centre for Cultural Policy Studies module
|Assessment group||Assessment name||Percentage|
|20 CATS (Module code: TH926-20)|
|A (Assessed work only)||Assessed Course Work||100%|
This module is available on the following courses:
- Postgraduate Taught Creative and Media Enterprises (W4P4) - Year 2
- Postgraduate Taught Global Media and Communication (W4PG) - Year 2
- Postgraduate Taught International Cultural Policy and Management (W4PM) - Year 2
- Postgraduate Taught Arts, Enterprise and Development (W4PQ) - Year 2