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TH969 - Creativity, Communication and Technology

  • Module code: TH969
  • Module name: Creativity, Communication and Technology
  • Department: School of Theatre & Performance Studies and Cultural & Media Policy Studies
  • Credit: 30

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

In this module you will examine the way visual communication is used strategically in media communication contexts. Your understanding of strategic communication will be developed through the assessment of new and current models of the media communication process, the creative thinking that lies behind it, and how the media product works.

Principal learning outcomes

In a fast changing business, such as the global media, understanding new products is essential. Using the tools of communication theory and frameworks of analysis, you will develop your understanding of how design ideas, solutions and models are constructed through an examination of all kinds of live examples from brand design and TV ads, to internet marketing.

Timetabled teaching activities

Lectures, Seminars and tutorials.

Departmental link

Other essential notes

Centre for Cultural Policy Studies module

Module assessment

Assessment group Assessment name Percentage
30 CATS (Module code: TH969-30)
A1 (Assessed work only) Assessed Course Work 40%
Assessed Course Work 60%

Module availability

This module is available on the following courses:

  • Postgraduate Taught Global Media and Communication (W4PG) - Year 2
Optional Core