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TH972 - Applied Communication Project

  • Module code: TH972
  • Module name: Applied Communication Project
  • Department: School of Theatre & Performance Studies and Cultural & Media Policy Studies
  • Credit: 20

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

Through sustained involvement in project work this module will allow you to apply the theoretical and intellectual skills developed during the course to the management of an industrial and 'real world' challenge. The module takes place in the summer term and you will find yourself face to face with demanding clients - consultants who regularly undertake creative work under pressure. However, despite the pressures of your client's commercial demands, you will need to remain focussed on the creative process - the ideas, the experience - and everything that makes a new media innovation exciting. In order to meet their brief you will need to think about design, communication strategy, cross-cultural communication, lifestyle, taste and the social meanings that products hold, as well as branding, packaging, advertising, marketing strategy. You will take the process from concept to market and throughout the process you will critically examine and evaluate your work and the overall expertience.

Principal learning outcomes

At the beginning of the module you will meet your clients, negotiate a contract, develop a client brief and set up a viable creative business with the other members of your team. Your company will then establish a structure for the initiation, management and production of an exciting new media product for your client. Complementary professional roles must be established and you will be invited to document your personal experience and process in a personal log. At the end of the module there will be a thorough de-brief and critical assessment of the management and organization of each company.

Timetabled teaching activities

Lectures, Seminars and tutorials.

Departmental link

Other essential notes

Centre for Cultural Policy Studies module

Module assessment

Assessment group Assessment name Percentage
20 CATS (Module code: TH972-20)
A (Assessed work only) Assessed Course Work 60%
Assessed Course Work 40%

Module availability

This module is available on the following courses:



Optional Core


  • Postgraduate Taught Creative and Media Enterprises (W4P4) - Year 2
  • Postgraduate Taught Global Media and Communication (W4PG) - Year 2
  • Postgraduate Taught International Cultural Policy and Management (W4PM) - Year 2
  • Postgraduate Taught Arts, Enterprise and Development (W4PQ) - Year 2