Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

Manufacturers need to continually exceed their customers’ evolving expectations of their products in order to grow or maintain their position in the market. As well as improving objective measures of their products ( performance, economy etc. ) and their level of features and functions, they must also improve the attributes that inspire a subjective or emotional response from their customers. This less easily quantified measure, the Perceived Quality of a product, can ultimately determine its eventual success. This module introduces the theory, tools and techniques that participants must use to ensure that their companies optimise the perceived quality of their products. It provides value to Engineering Business Management across all departments that benefit from an increased knowledge of customer perception, for example Product Development, Research Engineering, Business or Product Strategy, Quality, Marketing and Service.

Other essential notes

JLR closed programme

Module assessment

Assessment group	Assessment name	Percentage
15 CATS (Module code: WM006-15)
A (Assessed work only)	Assessed Course Work	100%

Module availability

This module is available on the following courses:

Core

N/A

Optional Core

N/A

Optional

N/A