WM006 - Principles of Perceived Quality
- Module code: WM006
- Module name: Principles of Perceived Quality
- Department: Warwick Manufacturing Group
- Credit: 15
Content and teaching | Assessment | Availability
Module content and teaching
Principal aims
Manufacturers need to continually exceed their customers’ evolving expectations of their products in order to grow or maintain their position in the market. As well as improving objective measures of their products ( performance, economy etc. ) and their level of features and functions, they must also improve the attributes that inspire a subjective or emotional response from their customers. This less easily quantified measure, the Perceived Quality of a product, can ultimately determine its eventual success. This module introduces the theory, tools and techniques that participants must use to ensure that their companies optimise the perceived quality of their products. It provides value to Engineering Business Management across all departments that benefit from an increased knowledge of customer perception, for example Product Development, Research Engineering, Business or Product Strategy, Quality, Marketing and Service.
Other essential notes
JLR closed programme
Module assessment
Assessment group | Assessment name | Percentage |
---|---|---|
15 CATS (Module code: WM006-15) | ||
A (Assessed work only) | Assessed Course Work | 100% |
Module availability
This module is available on the following courses:
Core
N/A
Optional Core
N/A
Optional
N/A