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IB117 - Markets, Marketing & Strategy

  • Module code: IB117
  • Module name: Markets, Marketing & Strategy
  • Department: Warwick Business School
  • Credit: 12

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

The objectives of the module are to: identify and evaluate why markets have arisen and the importance of oligopolistic models of competition. How the corporation came into existence and how consumers and competition became key priorities for strategic decision makers; provide a basis for challenging conventional strategy and marketing frameworks and techniques and questioning the value of traditional practices; identify a selection of key paradigmatic approaches to marketing and strategy and the challenges faced by strategists in contemporary organisations; and provide a basis for challenging and interrogating conventional frameworks and theoretical approaches.

Principal learning outcomes

By the end of this module you should be able to: understand key parameters of today's marketing and strategy disciplines; locate marketing and strategy knowledge within the modern management field; demonstrate knowledge of several of the most important contemporary and controversial issues in the theories of marketing and strategy; demonstrate an informed and critically aware intellectual stance to marketing and strategy knowledge; demonstrate an integrative understanding of the relationship between theory and practice in the marketing and strategy areas; and demonstrate written and oral communication skills, presentational skills, and cooperative and teamworking skills.

Timetabled teaching activities

1 x 2 hour lecture per week, 1 x 1 hour seminar per week

Departmental link

http://www.wbs.ac.uk/students/undergraduate/

Module assessment

Assessment group Assessment name Percentage
12 CATS (Module code: IB117-12)
A (Assessed work only) Assessed Course Work 100%

Module availability

This module is available on the following courses:

Core
  • Undergraduate Law and Business Studies (MN31) - Year 1
  • Undergraduate Law and Business Studies (MN32) - Year 1
  • Law and Business Four Year (Qualifying Degree) (MN34) - Year 1
  • Undergraduate Law and Business Studies with Intercalated Year (3+1) (MN35) - Year 1
  • Undergraduate Law and Business Studies with Intercalated Year (4+1) (MN36) - Year 1
  • Undergraduate Law and Business Studies (Qualifying Degree) with Intercalated Year (MN37) - Year 1
  • Undergraduate International Business (N140) - Year 1
  • Undergraduate International Business with Spanish (N1R4) - Year 1
  • BSc in Management (N201) - Year 1
  • BSc in International Management (N203) - Year 1
  • Undergraduate Management (with Foundation Year) (N20A) - Year 2
  • BSc in Management (with Intercalated Year/UPP) (N210) - Year 1
Optional Core

N/A

Optional
  • Undergraduate Physics and Business Studies (F3N1) - Year 3
  • Undergraduate Physics and Business Studies (with Intercalated Year) (F3ND) - Year 4
  • Undergraduate Chemistry and Business Studies (FN11) - Year 3
  • Chemistry and Business Studies(with Intercalated Year) (FN12) - Year 4
  • Undergraduate Mathematics and Business Studies (G1NC) - Year 3
  • Undergraduate Computer and Management Sciences (G5N1) - Year 3
  • Undergraduate Computer and Management Sciences (with Intercalated Year) (G5NA) - Year 4
  • Undergraduate Computer and Business Studies (GN51) - Year 1
  • Undergraduate Computer and Business Studies (GN51) - Year 2
  • BSc Engineering and Business Studies (HN11) - Year 3
  • Undergraduate Information Systems Management and Innovation (N211) - Year 1