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IB209 - Marketing

  • Module code: IB209
  • Module name: Marketing
  • Department: Warwick Business School
  • Credit: 24, 30

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

This module is an introduction to marketing and has no prerequisites. It covers the fundamentals of marketing and of the relevance of marketing in practice.

Principal learning outcomes

By the end of the module you should be able to: understand the role and importance of marketing within the general business context; know and utilise the essential terminologies, theories, concepts, frameworks and methods of marketing; research, synthesise and apply marketing knowledge to real and practical examples; identify and evaluate key factors affecting marketing decisions; communicate findings in appropriate language/terminology, both verbally and in written form; work as a team to set and achieve common objectives; analyse marketing related data and information for marketing decisions, in both simulated and real examples.

Timetabled teaching activities

1 x 2 hour lecture per week

Departmental link

http://www.wbs.ac.uk/students/undergraduate/

Module assessment

Assessment group Assessment name Percentage
24 CATS (Module code: IB209-24)
D1 (Assessed/examined work) Assessed Course Work 30%
Examination - Main Summer Exam Period (weeks 4-9) 70%
Examination - Main Summer Exam Period (weeks 4-9) 100%
Examination - Main Summer Exam Period (weeks 4-9) 100%
Assessed Course Work 100%
Assessed Course Work 50%
Assessed Course Work 50%
30 CATS (Module code: IB209-30)
D2 (Assessed/examined work) Assessed Course Work 15%
Assessed Course Work 15%
Examination - Main Summer Exam Period (weeks 4-9) 70%
Examination - Main Summer Exam Period (weeks 4-9) 100%
Examination - Main Summer Exam Period (weeks 4-9) 100%
Assessed Course Work 100%
Assessed Course Work 50%
Assessed Course Work 50%

Module availability

This module is available on the following courses:

Core
  • Undergraduate Chemistry with Management (F1N1) - Year 3
  • Undergraduate Chemistry with Management (with Intercalated Year) (F1N2) - Year 4
Optional Core

N/A

Optional
  • Undergraduate Chemistry and Business Studies (FN11) - Year 3
  • Undergraduate Mathematics and Business Studies (G1NC) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G300) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G300) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30A) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30A) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30A) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30B) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30B) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30B) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30C) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30C) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30C) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30D) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30D) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (G30D) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30E) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30E) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30E) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30F) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30F) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30F) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30G) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30G) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30G) - Year 5
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30H) - Year 3
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30H) - Year 4
  • Undergraduate Master of Mathematics,Operational Research,Statistics and Economics (with Intercalated (G30H) - Year 5
  • Undergraduate Computer and Business Studies (GN51) - Year 2
  • Undergraduate Economics 3 Year Variants (L100) - Year 2
  • Undergraduate Economics 4 Year Variants (L114) - Year 4
  • Undergraduate Law and Business Studies (MN31) - Year 2
  • Undergraduate Law and Business Studies (MN32) - Year 2
  • Law and Business Four Year (Qualifying Degree) (MN34) - Year 2
  • Undergraduate Law and Business Studies with Intercalated Year (3+1) (MN35) - Year 2
  • Undergraduate Law and Business Studies with Intercalated Year (4+1) (MN36) - Year 2
  • Undergraduate Law and Business Studies (Qualifying Degree) with Intercalated Year (MN37) - Year 2
  • Undergraduate International Business (N140) - Year 2
  • Undergraduate International Business with French (N1R1) - Year 2
  • Undergraduate International Business with German (N1R2) - Year 2
  • Undergraduate International Business with Italian (N1R3) - Year 2
  • Undergraduate International Business with Spanish (N1R4) - Year 2
  • BSc in Management (N201) - Year 2
  • BSc in Management (with Intercalated Year/UPP) (N202) - Year 2
  • BSc in International Management (N203) - Year 2
  • BSc in Management (with Intercalated Year/UPP) (N210) - Year 2
  • Undergraduate Accounting and Finance (with Foundation Year) (N4N4) - Year 2
  • Undergraduate Accounting and Finance (NN35) - Year 2
  • Undergraduate Accounting and Finance (with Intercalated Year/Undergraduate Partnership Programme) (NN36) - Year 2
  • Undergraduate Accounting and Finance (with Intercalated Year/Undergraduate Partnership Programme) (NN36) - Year 3
  • Undergraduate Accounting and Finance (with Intercalated Year/Undergraduate Partnership Programme) (NN37) - Year 2
  • Undergraduate Philosophy, Politics and Economics (V7ML) - Year 2
  • Undergraduate Philosophy, Politics and Economics (V7ML) - Year 3
  • Undergraduate Philosophy, Politics and Economics (with Intercalated year) (V7MM) - Year 4
  • Undergraduate Language, Culture and Communication (X3Q5) - Year 3
  • Undergraduate Mathematics,Operational Research,Statistics and Economics (Y602) - Year 3
  • Undergraduate Mathematics,Operational Research,Statistics,Economics (with Intercalated Year) (Y603) - Year 4