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IB91X - Marketing

  • Module code: IB91X
  • Module name: Marketing
  • Department: Warwick Business School
  • Credit: 15

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

" 1) Identify and evaluate a selection of the major contemporary challenges facing organizations in designing and refining the route to market in changing market conditions; 2) Provide a basis for challenging conventional marketing frameworks and techniques and questioning the value of traditional marketing practices; 3) Build a conceptual framework around relevant and searching questions to be asked of marketing by general managers and scholars of management "

Principal learning outcomes

Subject Knowledge and Understanding: Understand the main critical works in marketing management; Develop an understanding of the organisational and strategic context within which marketing managers function; Demonstrate an understanding of processes, their design and management; Demonstrate a thorough grasp of product and service design; Critically evaluate concepts relating to the management of supply and demand in marketing networks; Critically evaluate principles and methods used in the improvement of product and service marketing. Cognitive Skills@ Analyse case studies or research results to propose potential business solutions as they relate to marketing management; Challenge the concepts and models presented on the course. Subject - specific/ professional skills: Demonstrate an awareness of practical managerial issues in marketing management, as well as some generic solutions; Apply concepts and techniques in a variety of settings and for a range of products and services. Key Skills: Demonstrate problem solving skills developed through analysing research papers and business problems in case studies; Demonstrate oral communication skills developed through presentation of research results and their theoretical and practical implications; Demonstrate written communication skills developed through the individual assignment.

Departmental link

Module assessment

Assessment group Assessment name Percentage
15 CATS (Module code: IB91X-15)
B1 (Examination only) 2 hr examination (MIM) 100%

Module availability

This module is available on the following courses:

  • Postgraduate International Business (N120) - Year 1
Optional Core