Skip to main content Skip to navigation

IB92N - Global Business Strategy

  • Module code: IB92N
  • Module name: Global Business Strategy
  • Department: Warwick Business School
  • Credit: 10

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

To develop a critical awareness of major issues and problems associated with the development of international business strategy; To gain an understanding of major trends in globalisation and the factors influencing international investment; To develop the capacity to critically evaluate ideas about the internationalisation process together with an awareness of the problems of formulating and implementing successful international business strategies; To develop an ability to understand and apply concepts and skills relevant to the problems of managing overseas operations.

Principal learning outcomes

"Subject Knowledge: demonstrate an understanding of, and be able to apply concepts and skills relevant to, the problems of managing and understanding overseas operations; relate different theories and to identify their main contributions and weaknesses. Cognitive Skills: show critical analytical skills with respect to interpreting global business strategy issues; appreciate the cognitive structures widely shared by people in a particular company and how they relate to the prevailing management structures; perform in-depth analysis of case studies and academic literature; develop the ability to define, frame and solve corporate problems. Subject-Specific / Professional Skills: connect theoretical work with application to business problems and links to corporate performance; view business problems from the perspective of the parent and host management of a multinational company. Key Skills: present ideas and support them using empirical and/or theoretical work; have developed problem solving skills through individual and group case analysis work and make decisions in teams. "

Timetabled teaching activities

Total contact hours: 21 hours; Lectures per week: 7 x 3 hrs; Module duration (weeks, if applicable): 7 weeks.

Departmental link

Module assessment

Assessment group Assessment name Percentage
10 CATS (Module code: IB92N-10)
A (Assessed work only) Group presentation 20%
  2500 word individual assignment 80%

Module availability

This module is available on the following courses:



Optional Core


  • MSc in Marketing and Strategy (N500) - Year 2