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IB9FM - Marketing of Luxury Products and Services

  • Module code: IB9FM
  • Module name: Marketing of Luxury Products and Services
  • Department: Warwick Business School
  • Credit: 10

Content and teaching | Assessment | Availability

Module content and teaching

Module assessment

Assessment group Assessment name Percentage
10 CATS (Module code: IB9FM-10)
A (Assessed work only) Group work (presentation and 1500 word report) 40%
  2500 word individual assignment 60%
A1 (Assessed work only) Group Presentation 20%
  3000 word individual assignment 80%

Module availability

This module is available on the following courses:



Optional Core


  • MSc in Marketing and Strategy (N500) - Year 2