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IB9J6 - Marketing Management

  • Module code: IB9J6
  • Module name: Marketing Management
  • Department: Warwick Business School
  • Credit: 10

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

The primary goal of this module is to provide students who have no or limited prior experience of business, with a solid foundation in the essential aspects of marketing. The aim is to offer an holistic and integrated view of the role and importance of marketing management within the wider business (and in particular the process, bioprocess and biotechnology business) context. The focus is on understanding and assessing a market’s potential and then formulating and planning the marketing strategies necessary to bring products to the market place.

Principal learning outcomes

Subject knowledge & understanding: a) Understand the role and importance of marketing within the general business context. b) Know and utilise the terminologies, concepts and methods for marketing analysis and strategy. Cognitive skills: Research, synthesise and apply marketing knowledge to real and practical examples.Key skills: a) Identify and evaluate key factors affecting the marketing decisions within a business; b) Communicate findings in appropriate language and terminologies; c) Construct a succinct and focussed marketing plan; d) Improve business presentation skills. Subject specific skills: Analyse a market and to develop a marketing strategy for a particular product or business.

Timetabled teaching activities

Total contact hours: 27. Lectures per week: 9 (x 1.5 hrs). Seminars per week: 9 (x 1.5 hrs). Module duration (weeks, if applicable): one week. Other (please describe):e.g. distance-learning, intensive weekend teaching. Guided but student-directed research, reading, selfstudy,case preparation, and group work:53 hrs.

Departmental link

Module assessment

Assessment group Assessment name Percentage
10 CATS (Module code: IB9J6-10)
A (Assessed work only) Individual Assignment 60%
  Groupwork (report & presentation) 40%

Module availability

This module is available on the following courses:

  • Postgraduate Medical Biotechnology and Business Management (J7N2) - Year 1
Optional Core


  • Postgraduate Taught Environmental Bioscience in a Changing Climate (D4A1) - Year 2
  • Postgraduate Taught Sustainable Crop Production: Agronomy for the 21st Century (D4A2) - Year 2