- Module code: TH969
- Module name: Creativity, Communication and Technology
- Department: School of Theatre & Performance Studies and Cultural & Media Policy Studies
- Credit: 30
Module content and teaching
In this module you will examine the way visual communication is used strategically in media communication contexts. Your understanding of strategic communication will be developed through the assessment of new and current models of the media communication process, the creative thinking that lies behind it, and how the media product works.
Principal learning outcomes
In a fast changing business, such as the global media, understanding new products is essential. Using the tools of communication theory and frameworks of analysis, you will develop your understanding of how design ideas, solutions and models are constructed through an examination of all kinds of live examples from brand design and TV ads, to internet marketing.
Timetabled teaching activities
Lectures, Seminars and tutorials.
Other essential notes
Centre for Cultural Policy Studies module
|Assessment group||Assessment name||Percentage|
|30 CATS (Module code: TH969-30)|
|A1 (Assessed work only)||Group Project||40%|
|3600 word assessed Project Portfolio||60%|
This module is available on the following courses:
- Postgraduate Taught Global Media and Communication (W4PG) - Year 2