- Module code: ES921
- Module name: Digital Marketing Systems & Techniques
- Department: Warwick Manufacturing Group
- Credit: 10
Module content and teaching
The module introduces the current concepts concerning the market positioning of new eBusinesses and then applies a focused model to the creation of profitable eBusinesses. At each stage participants have the opportunity to apply the theoretical concepts presented to a developing eBusiness concept. The key stages cover: eBusiness concept creation and evaluation; designing a competitive and compelling customer value proposition; exploring models for capability delivery and; investigating key issues in implementing eBusiness opportunities.The module approaches the issues from a business perspective only introducing the enabling technology where appropriate.
Principal learning outcomes
On completing this module successful participants will be able to: Apply a range of creative and idea generating techniques to the identification and evaluation of new eBusiness concepts; Apply appropriate tools and techniques to strategically evaluate new eBusiness concepts; Evaluate the potential profitability of eBusiness opportunities; Identify and describe the steps involved in creating a compelling customer offer; Explain the complexities of designing a robust eBusiness delivery mechanism; Outline the issues in the implementation planning of an eBusiness opportunity.
|Assessment group||Assessment name||Percentage|
|10 CATS (Module code: ES921-10)|
|A (Assessed work only)||Assessed work as specified by department||100%|
This module is available on the following courses: