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ES921 - Digital Marketing Systems & Techniques

  • Module code: ES921
  • Module name: Digital Marketing Systems & Techniques
  • Department: Warwick Manufacturing Group
  • Credit: 10

Content and teaching | Assessment | Availability

Module content and teaching

Principal aims

The module introduces the current concepts concerning the market positioning of new eBusinesses and then applies a focused model to the creation of profitable eBusinesses. At each stage participants have the opportunity to apply the theoretical concepts presented to a developing eBusiness concept. The key stages cover: eBusiness concept creation and evaluation; designing a competitive and compelling customer value proposition; exploring models for capability delivery and; investigating key issues in implementing eBusiness opportunities.The module approaches the issues from a business perspective only introducing the enabling technology where appropriate.

Principal learning outcomes

On completing this module successful participants will be able to: Apply a range of creative and idea generating techniques to the identification and evaluation of new eBusiness concepts; Apply appropriate tools and techniques to strategically evaluate new eBusiness concepts; Evaluate the potential profitability of eBusiness opportunities; Identify and describe the steps involved in creating a compelling customer offer; Explain the complexities of designing a robust eBusiness delivery mechanism; Outline the issues in the implementation planning of an eBusiness opportunity.

Departmental link

Module assessment

Assessment group Assessment name Percentage
10 CATS (Module code: ES921-10)
A (Assessed work only) Assessed work as specified by department 100%

Module availability

This module is available on the following courses:



Optional Core