- Module code: ES987
- Module name: Strategic Marketing
- Department: Warwick Manufacturing Group
- Credit: 10
Module content and teaching
Uncertainty and competition have increased significantly and effective marketing is essential for survival and prosperity. Everyone in the organisation contributes to marketing and this course module introduces the marketing concept as a philosophy of business management and considers the techniques and strategies available to the marketing practitioner.
Principal learning outcomes
On completion, participants will be capable of: Understanding the fundamentals of marketing; Recognising the special characteristics of Consumer, Industrial, Governmental and International marketing and selling; Understanding the interplay of marketing mix variables; Appreciating how information technology can enhance marketing plans; Applying the concepts to develop strategic marketing plans; Examine developments in marketing with regard to e-business.
Timetabled teaching activities
|Assessment group||Assessment name||Percentage|
|10 CATS (Module code: ES987-10)|
|A (Assessed work only)||Assessed work as specified by departments||100%|
This module is available on the following courses: